Speaking to a camera has become an essential part of professional communication. Although this format may seem technical, it actually requires an even greater level of awareness, clarity, and ability to build a connection. The camera creates a paradox—the speaker is physically alone, yet knows there is an audience behind the lens. This situation often […]
“I came, I saw, I conquered.” “There is nothing more constant than change.” “To be or not to be.” “I have a dream.” “Ask not what your country can do for you – ask what you can do for your country.” “Let’s build a welfare state”… Sound familiar? I think so – and that is […]
Rhetoric is the art of dialogue between a speaker and an audience. Naturally, anyone speaking to an audience and engaging in this dialogue wants the interaction to be smooth and successful. In this article, I begin exploring the five elements of the art of rhetoric that will help speakers do their “homework”: prepare for a […]
“What would the world be like if we spoke persuasively to people who listened to us consciously? It would be a perfect world.” — Julian Treasure Rhetoric. One of humanity’s oldest arts. To this day, it is perhaps one of the least explored fields of knowledge and art. We often think of rhetoric or public […]
